One of the most common concerns with new non-traditional advertising opportunities is that the vendor is often just as unproven as the tactic itself. Regardless of how exciting or innovative the approach is, a vendors’ lack of experience can make even the most adventurous marketer uneasy. Hoping to overcome this hurdle, 83-year industry veteran NBC has thrown their hat into the out-of-home ring with their “NBC Everywhere” platform. Read the rest of this entry »

Most of us are familiar with GPS technology by now and have used it to find our way to an unfamiliar restaurant or the nearest gas station. But imagine being able to use GPS to track a media buy. Several out-of-home vendors are doing just that and it has our attention.
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