KFC has sent a letter to US mayors, offering to fill up potholes in their cities’ streets. In return for the “favor”, KFC would mark the filled potholes with the words “Re-freshed by KFC” in non-permanent street chalk.

 Utilizing a similar public service marketing strategy, Domino’s Pizza cleaned the sidewalks in 220 spots in NY, LA and Philly, leaving a company logo behind. The campaign included a sweeps element that offered $15 gift cards to the first 250 people who emailed pictures of themselves beside the Domino’s designs.
Read the rest of this entry »

Digital content distribution changed the Music and Newspaper industries drastically.  Television is now feeling the pressure to develop more standardized business models for online viewing of broadcast content.

 Cable operators Comcast and Time Warner have partnered to usher in industry-wide authentication for online viewing.  For consumers, this essentially means that a cable or satellite subscription would be required in order to view particular programs online.  Those that don’t have a subscription would have partial or no access to these programs online.
Read the rest of this entry »

As an advertiser, effectively reaching your prospects should be your primary goal. Providing a process for achieving this goal in the complex online advertising world has become the focus of third party ad servers, companies who push ads out to sites and allow advertisers to track their performance.

 The key features and benefits that third party ad servers can provide are discussed below. Keep in mind that while your campaign will have its own unique set of goals and objectives, these points should apply to anyone looking for the most effective online campaign possible.
Read the rest of this entry »

While newspaper circulations are rapidly declining, their online counterparts are growing. A custom analysis done by Nielsen Online for the Newspaper Association of the America revealed that newspaper sites attracted more than 68.3 million unique visitors in 3Q 2008, up 15.8% from the previous year. Despite their growth online, JP Morgan estimates that newspaper revenues will be down 20% this year.

 After finding that they can’t survive on ad revenues alone newspapers are looking to charge visitors to access their content online. Currently there are two third party vendors looking to help breathe life into this dying industry…
Read the rest of this entry »

Your company has embraced social media: you are Tweeting, you have a Facebook page and you are posting your company videos on YouTube among other things.  But what percentage of your target audience is aware of your presence on these networking sites? Read on to increase that %.

It is not enough to promote your social media presence only on social media sites. Consider your cross-media marketing campaign as a whole instead and identify ways to use each medium to endorse your social media presence and drum up new followers:

Read the rest of this entry »