Anita Cheung joined Butler/Till Media as Digital Media Strategy Director. Cheung most recently served as Associate Media Director at PHD.

The shear amount of content that is being created these days is overwhelming, especially online.  With all of this content comes the question of quality.  The quality of content within most magazines has always been seen as highly credible.  As this content moves online, magazines have the unique opportunity to offer customized advertising solutions that surround high quality content – a win, win for advertisers and publications alike.
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Banner ad click-through rates have consistently been on the decline since 2004 and it is no surprise that marketers are taking notice.  Throughout the early years of online banner advertising click-through rate was the only metric available to marketers, campaigns success and failure were based solely on the ratio of clicks to impressions.

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When it comes to online search, Microsoft has followed the old adage “the enemy of my enemy is my friend”.  Engaged in battle with Google on multiple fronts, Microsoft’s prolonged and now successful courting of Yahoo serves as retaliation at a critical time for the company.  Many details are still pending and the integration between these two corporations could take years to fully realize.
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The relatively new technologies of 2D barcodes are transforming consumer engagement into a simple point and shoot process. Here’s how it works. A marketer places a 2D barcode on anything from a traditional print ad, to an outdoor poster, or a hamburger wrapper, or any potential point of contact with the consumer. The consumer then uses their cell phone camera to snap a photo of the 2D barcode which looks like this:

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