From the fresh wreaths that adorn our entrance way to the decorated tree in our lobby; to the goodies that you will find at all corners of our building and the laughter that abounds in our office walls, the holidays are a time to celebrate another great year with friends and family.
Microsoft’s gaming subsidiary Massive Inc. has recently teamed up with ComScore to develop a standardized in-game ad measurement tool, which will offer advertisers tangible campaign data. ComScore and Massive have recently submitted a claim to the Advertising Research Federation (ARF) for approval of their new metric that will help determine brand engagement during online game play and post-game actions.
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Increasingly, companies looking to tap into social marketing are paying key influencers to tweet about their brand or product. The ethics of these sponsored posts is being debated within the Twitter community. Is there a difference between Paris Hilton tweeting about Armani purses, and Tiger Woods appearing in a Buick ad? Most consumers recognize that Tiger Woods has been paid to talk about the product, not many would realize that Paris Hilton was as well. Read the rest of this entry »
According to PQ Media, spending on WOM marketing rose 14.2% to $1.54 billion in 2008 and this is expected to grow in 2009. As this media type becomes more popular, advertisers are looking for companies that can provide WOM. One vendor that can not only provide WOM, but measure its effectiveness is House Party.
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Just three months after Guiding Light aired its last episode, CBS announced the cancellation of As the World Turns. These cancellations have nothing to do with a lack of viewer interest in soap operas, but rather a lack of profitability caused by a steady decline in daytime PUTs (persons using television).
Both shows have respectable viewership for daytime programs, but nothing close to what they generated 20+ years ago, and not enough to justify their production costs. By abandoning soaps, the network is signaling a shift in focus to programming genres that are less expensive to produce.
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For the last several years, ad agencies have begun each year by declaring that it will be the year for mobile. 2009 may finally be that year as advertisers are beginning to incorporate it as a commonly used aspect of the digital media mix. However, back end measurements for mobile campaigns have not matched the significant growth of the tactic.
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An increased number of companies are using email marketing, but many are not using it to its full potential. Before jumping into an email campaign, it is essential that the advertiser have a focused direction of who they are looking to reach. Here are five important tips to keep in mind when building an efficient email campaign.
In addition to books, e-readers are offering a limited selection of magazines. For example, Amazon’s Kindle currently offers 40 titles. Availability will only increase as e-readers evolve. Time Inc. is teaming up with other publishers to create a digital storefront where consumers could purchase a wide array of magazines.
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