Over the past 5 years, there has been a steady increase in seniors’ use of online media. So, it is no surprise that as of November 2009 there were about 17.5 million active persons 65+ using the Internet, which accounts for the 55% growth from November 2004.

A new report released by Nielsen suggests that not only are seniors Googling and engaging in their “normal” habits, but more revealing is that they are adapting to the mainstream social media networks. Facebook was ranked as the number three site visited by people 65+ on the Top 10 Online Destinations list. This is a big shock, considering that just a year ago Facebook came in at #45.

Advertisers who are still getting used to the idea that you can reach seniors online, have most likely not considered reaching them through social media. It is important for advertisers to pay attention while seniors’ activity continues to grow in this space. As the social media trend matures with this demographic, social networking sites should not be overlooked; as it is clearly a valuable outlet for reaching seniors.

Tags: Advertising, Facebook, Nielsen Online, Social media, Social network