When reading through an AdAge article this morning about the recent news of Twitter and Yahoo! integration moving forward, I was quick to jump on the bandwagon of skeptics. I knew there had to be a way that this relationship wouldn’t prove to be completely successful. Why did those thoughts pop into my head? Good question… and it’s one that is reminding me about an important concept in media/marketing – common sense. I realized the thoughts stemmed from the fact that I don’t frequent the Yahoo! network of sites. It’s natural for me to jump to a conclusion based on my own usage patterns. I most likely won’t be knee-deep in the Twitter/Yahoo! integration, but common sense tells me a good number of the 600 million+ worldwide users of Yahoo sites will.
Microsoft’s Xbox is proving it can be a robust enough platform to potentially grow into a more generalized entertainment center. The Xbox 360 functions not only as a gaming system, but also delivers streaming TV, movies and music along with Facebook and Twitter integration. This could certainly appeal to the entire household as well as a younger generation of consumers. Check out my conversation with Senior Media Manager, Mike Della Porta on whether Xbox will be able to blur the lines between media enough to replace your cable box?
In almost all cases, television programs rather than commercials are what attract viewers. Any advertiser knows that viewers often go to great lengths to avoid having to sit through the commercials.
Of course the Super Bowl is a bit different. Since I work in the business, I might be a bad example, but I’ll openly admit that I found myself wandering off for snacks during this year’s game and then rushing back to the TV for the ads. But according to Nielsen, I’m not alone. More viewers now say they tune in to the Super Bowl for the commercials rather than the game (51%). Given the lengths to which advertisers go to produce entertaining (and hopefully effective) spots, it’s not surprising.
Like the majority of advertising investments, the decision to advertise in the Super Bowl comes down to return on investment. With the average cost of a 30 second national spot running around $3 million, the decision to advertise is not an easy choice. Repeat advertisers warn that it is essential to re-evaluate yearly campaign objectives, and past results to determine if the hefty investment will be beneficial year over year.
Earlier today, Google announced its latest push into the social space – Google Buzz. The tool lives within the user’s current Gmail platform and seems to work seamlessly with existing email functionality. Rather than explain it all here (which I’m not quite able to do yet), I thought I would share Google’s take on the new social feature:
Not only is Heart Disease the #1 killer of women in America, it’s a disease that touches our families, our friends and our peers. Each year, Butler/Till makes it a point to join the fight against heart disease by sharing tips for healthier living and showing support by wearing red.
One of the decisions an advertiser must make when planning a digital campaign is whether to buy inventory directly from a publisher, through an ad network, or a mix of both. Here are some of the key advantages of each.
Buying through an ad network:
Gives greater reach to advertisers across multiple sites. Some ad networks such as AOL reach up to 91% of all internet users (ComScore, January 2010).
Allows for a more cost-efficient buy. The CPM is typically much lower than if bought directly from a publisher. Read the rest of this entry »
It’s one of the simplest, yet often most overlooked concepts – devoting focus to fundamentals. In the case of social/conversational media and marketing, we notice this oversight to be even more prevalent. It’s understandable… with all the buzz, hype and excitement surrounding the social space today. Brands and advertisers are rushing to have a presence on a popular platform, but aren’t taking the time to sit down and review the #1 key beforehand – objectives.
Great news, you can now get the same marketing driven, research based expertise that you’ve come to expect from Butler/Till in your email marketing plans! That’s right; we’re excited to share that we have expanded our digital portfolio to include the following email marketing services:
Program Planning/Consulting
Audience/List Selection
Creative & Offer Development
Deployment & Deliverability with Email Service Provider
A recent Synovate survey found 71% of Americans think there are too many commercials on television. At least 44% say they skip ads by changing the channel or fast forwarding through commercials. However, 52% of respondents noted they would be willing to sit through commercials if they were paid or compensated with a discount to their cable bill. The study may suggest that viewers no longer make the connection that their favorite program is made possible mainly because of the commercials.
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