I am a Digital Media Coordinator at Butler/Till Media in Rochester, NY. I have been at Butler/Till since 2008 and have worked on media campaigns which incorporate a variety of media tactics, including traditional, non-traditional and digital media. Prior to that, I spent 10 years working in broadcast television. Outside the office, I enjoy spending time with my family and friends, playing music and watching movies and sports.
Business to business marketers are evaluating a new ad platform on Twitter which will allow advertisers to pay for tweets that appear at the top of real time search results. Advertisers bid on keywords, but instead of the CPC model used for traditional paid search, they bid on a CPM basis. The ads that appear in the search results can then be re-tweeted to that user’s followers, which then build upon their search results.
Currently, only about one half of B2B marketers utilize Twitter but it is among the leading initiatives for 2010. The new ad platform, which allows for keyword driven targeting, offers an ideal opportunity to measure the potential ROI for their clients.
A recent study by Nielsen suggests that place-based video screens have the potential to deliver more impressions than primetime network television. Research showed that a spot running on the top ten out-of-home video networks (screens positioned in gas stations, gyms, grocery stores, doctor’s offices, restaurants, bars and movie theatres) delivers more impressions than a spot running in every one of the top 20 programs on network primetime.
Buying a large showing of impressions on out-of-home video is challenging because it requires dealing directly with a large number of smaller vendors. However, companies like SeeSaw Networks are now making it easier for advertisers to make placements over a wide array of networks. This is similar to online ad networks where advertisers can buy multiple websites through a single source.
The ad industry has collectively developed a privacy icon to be included in most online ads that target consumers by using demographic and behavioral data. The icon, a lower case letter “i” surrounded by a circle, offers consumers the opportunity to opt out of having their user information collected. Read the rest of this entry »
When you’re thinking about how your agency could save you money, their accounting system may not be the first thing that comes to mind. However, few campaigns run without some vendor error, and a good accounting system can catch those and turn them into significant savings. Here are 5 ways how
1. Billing – Invoices received from media vendors should be checked line by line against the orders and the use of weekly billing reports will help identify discrepancies. If the wrong rates and totals are invoiced, you should credit the difference between the amount invoiced and amount billed.
2. Creative – Every proof photo or tear sheet should be reviewed against the trafficking to ensure the correct copy ran. If the wrong copy runs, you should request a full credit; if the ad is still valid, then a 50% credit can be discussed on a case by case basis.
Microsoft’s Xbox is proving it can be a robust enough platform to potentially grow into a more generalized entertainment center. The Xbox 360 functions not only as a gaming system, but also delivers streaming TV, movies and music along with Facebook and Twitter integration. This could certainly appeal to the entire household as well as a younger generation of consumers. Check out my conversation with Senior Media Manager, Mike Della Porta on whether Xbox will be able to blur the lines between media enough to replace your cable box?
A recent Synovate survey found 71% of Americans think there are too many commercials on television. At least 44% say they skip ads by changing the channel or fast forwarding through commercials. However, 52% of respondents noted they would be willing to sit through commercials if they were paid or compensated with a discount to their cable bill. The study may suggest that viewers no longer make the connection that their favorite program is made possible mainly because of the commercials.
Microsoft recently entered into talks with News Corporation over a plan that would remove links to their news content from Google, while also providing exclusive access to Bing. An even broader approach has been rumored, with Microsoft proposing similar deals to other online publishers. Such drastic measures are being viewed as a direct assault on Google’s position in the search market.
Increasingly, companies looking to tap into social marketing are paying key influencers to tweet about their brand or product. The ethics of these sponsored posts is being debated within the Twitter community. Is there a difference between Paris Hilton tweeting about Armani purses, and Tiger Woods appearing in a Buick ad? Most consumers recognize that Tiger Woods has been paid to talk about the product, not many would realize that Paris Hilton was as well. Read the rest of this entry »
Terrestrial radio ad revenue has declined 24% in the second quarter of 2009. Contributing to this sharp decline has been a combination of the unstable economy and competition from online/satellite radio outlets
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