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	<title>Media Mosaic &#187; Nicole Turcsik</title>
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	<description>A Collection of Media Today</description>
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		<title>New sponsorship opportunity from Clear Channel Outdoor</title>
		<link>http://dev.butlertill.com/wordpress/index.php/2010/07/27/new-sponsorship-opportunity-from-clear-channel-outdoor/</link>
		<comments>http://dev.butlertill.com/wordpress/index.php/2010/07/27/new-sponsorship-opportunity-from-clear-channel-outdoor/#comments</comments>
        <pubDate>July 27, 2010 at 11:33 am</pubDate>
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		<dc:creator>Nicole Turcsik</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Clear Channel Outdoor]]></category>
		<category><![CDATA[Illinois Lottery]]></category>
       <cur_id>3</cur_id> 
		

		<guid isPermaLink="false">http://dev.butlertill.com/wordpress/?p=972</guid>
		<description><![CDATA[Clear Channel Outdoor has launched a new offering called Total Out of Home Network.  It will combine live traffic data and an advertising message, creating a shared space.  The first advertiser to run on this was the Illinois Lottery and their campaign featured traffic information as well as Powerball Jackpot numbers.  Like any media tactic, [...]]]></description>
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		<title>Are newspapers crossing the line in order to keep advertising?</title>
		<link>http://dev.butlertill.com/wordpress/index.php/2010/05/03/are-newspapers-crossing-the-line-in-order-to-keep-advertising/</link>
		<comments>http://dev.butlertill.com/wordpress/index.php/2010/05/03/are-newspapers-crossing-the-line-in-order-to-keep-advertising/#comments</comments>
        <pubDate>May 3, 2010 at 1:46 pm</pubDate>
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		<dc:creator>Nicole Turcsik</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Alice in Wonderland]]></category>
		<category><![CDATA[Los Angeles Times]]></category>
		<category><![CDATA[Magna Global]]></category>
       <cur_id>3</cur_id> 
		

		<guid isPermaLink="false">http://dev.butlertill.com/wordpress/?p=697</guid>
		<description><![CDATA[Recently, the Los Angeles Times ran a cover wrap on the front page for the new film ‘Alice in Wonderland’.  The wrap and four page spread acted as a false front page of the newspaper and left some readers wondering if lines were blurred between editorial and advertising.
According to Magna Global, newspaper advertising revenue in [...]]]></description>
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		<title>B2B vs. B2C Social Media Initiatives</title>
		<link>http://dev.butlertill.com/wordpress/index.php/2010/03/09/b2b-vs-b2c-social-media-initiatives/</link>
		<comments>http://dev.butlertill.com/wordpress/index.php/2010/03/09/b2b-vs-b2c-social-media-initiatives/#comments</comments>
        <pubDate>March 9, 2010 at 9:27 am</pubDate>
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		<dc:creator>Nicole Turcsik</dc:creator>
				<category><![CDATA[Conversational]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Business-To-Business]]></category>
		<category><![CDATA[E-marketer]]></category>
		<category><![CDATA[Social media]]></category>
       <cur_id>99,5</cur_id> 
		

		<guid isPermaLink="false">http://dev.butlertill.com/wordpress/?p=501</guid>
		<description><![CDATA[B2B and B2C marketers have both been using social media as an advertising tool. A recent survey done by E-marketer took a look at how the two categories use social media differently. Each has their own objectives that drive those differences.
Because the sales cycle of a B2B product is longer than a B2C product it [...]]]></description>
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		<title>5 Ways to Improve Your Email Open Rates</title>
		<link>http://dev.butlertill.com/wordpress/index.php/2010/01/18/5-ways-to-improve-your-email-open-rates/</link>
		<comments>http://dev.butlertill.com/wordpress/index.php/2010/01/18/5-ways-to-improve-your-email-open-rates/#comments</comments>
        <pubDate>January 18, 2010 at 8:58 am</pubDate>
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		<dc:creator>Nicole Turcsik</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[E-mail filtering]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[open rate]]></category>
		<category><![CDATA[spam filters]]></category>
       <cur_id>5</cur_id> 
		

		<guid isPermaLink="false">http://dev.butlertill.com/wordpress/?p=301</guid>
		<description><![CDATA[A subject line can make or break an e-blast but this is typically the last thing an advertiser will think about.  You can improve open rates by thinking about your subject line differently. Here are some common problems and solutions:
1 &#8211; Subject line is too long
•	Keeping your subject line short and sweet is key. [...]]]></description>
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		<title>Measurable Option for Word of Mouth Marketing</title>
		<link>http://dev.butlertill.com/wordpress/index.php/2009/12/14/measurable-option-for-word-of-mouth-marketing/</link>
		<comments>http://dev.butlertill.com/wordpress/index.php/2009/12/14/measurable-option-for-word-of-mouth-marketing/#comments</comments>
        <pubDate>December 14, 2009 at 3:34 pm</pubDate>
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		<dc:creator>Nicole Turcsik</dc:creator>
				<category><![CDATA[Consumer]]></category>
       <cur_id>3</cur_id> 
		

		<guid isPermaLink="false">http://dev.butlertill.com/wordpress/?p=185</guid>
		<description><![CDATA[According to PQ Media, spending on WOM marketing rose 14.2% to $1.54 billion in 2008 and this is expected to grow in 2009.  As this media type becomes more popular, advertisers are looking for companies that can provide WOM.  One vendor that can not only provide WOM, but measure its effectiveness is House [...]]]></description>
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		<title>Implications of E-readers for Magazine Advertisers</title>
		<link>http://dev.butlertill.com/wordpress/index.php/2009/12/02/implications-of-e-readers-for-magazine-advertisers/</link>
		<comments>http://dev.butlertill.com/wordpress/index.php/2009/12/02/implications-of-e-readers-for-magazine-advertisers/#comments</comments>
        <pubDate>December 2, 2009 at 4:56 pm</pubDate>
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		<dc:creator>Nicole Turcsik</dc:creator>
				<category><![CDATA[Consumer]]></category>
       <cur_id>3</cur_id> 
		

		<guid isPermaLink="false">http://dev.butlertill.com/wordpress/?p=65</guid>
		<description><![CDATA[In addition to books, e-readers are offering a limited selection of magazines.  For example, Amazon’s Kindle currently offers 40 titles.  Availability will only increase as e-readers evolve.  Time Inc. is teaming up with other publishers to create a digital storefront where consumers could purchase a wide array of magazines.

While current magazines available on the Kindle [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Magazines Now Offer CPA Programs</title>
		<link>http://dev.butlertill.com/wordpress/index.php/2009/11/05/magazines-now-offer-cpa-programs/</link>
		<comments>http://dev.butlertill.com/wordpress/index.php/2009/11/05/magazines-now-offer-cpa-programs/#comments</comments>
        <pubDate>November 5, 2009 at 10:15 am</pubDate>
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		<dc:creator>Nicole Turcsik</dc:creator>
				<category><![CDATA[Business-To-Business]]></category>
       <cur_id>4</cur_id> 
		

		<guid isPermaLink="false">http://dev.butlertill.com/wordpress/?p=36</guid>
		<description><![CDATA[ROI campaigns are commonly used in the online world via CPA (cost per acquisition) campaigns.  CPA campaigns allow you to pay based on response, not exposure.  More recently, B2B marketers are trying to apply this same tactic to other forms of media.  
 In reaction to this, B2B magazine publishers have determined that if they want to [...]]]></description>
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