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	<title>Media Mosaic &#187; Business-To-Business</title>
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		<title>Tips for Including Social Media in your B2B Strategy</title>
		<link>http://dev.butlertill.com/wordpress/index.php/2010/05/10/tips-for-including-social-media-in-your-b2b-strategy/</link>
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        <pubDate>May 10, 2010 at 8:17 am</pubDate>
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		<dc:creator>Meg Hartman</dc:creator>
				<category><![CDATA[Business-To-Business]]></category>
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		<description><![CDATA[For some B2B companies, including social media in the overall marketing mix makes a lot of sense, as many business professionals are already using social media.  Using this tactic as part of the marketing mix is like any other aspect – you must first determine objectives, strategy, and key performance indicators.  However, there are some [...]]]></description>
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		<title>B2B vs. B2C Social Media Initiatives</title>
		<link>http://dev.butlertill.com/wordpress/index.php/2010/03/09/b2b-vs-b2c-social-media-initiatives/</link>
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        <pubDate>March 9, 2010 at 9:27 am</pubDate>
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		<dc:creator>Nicole Turcsik</dc:creator>
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		<description><![CDATA[B2B and B2C marketers have both been using social media as an advertising tool. A recent survey done by E-marketer took a look at how the two categories use social media differently. Each has their own objectives that drive those differences.
Because the sales cycle of a B2B product is longer than a B2C product it [...]]]></description>
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