Look out, cable operator.  Hulu is poised to take away your subscribers.

Hulu recently announced they are now offering a premium service for $10/month that allows subscribers to stream NBC, ABC, or Fox shows.  Hulu’s service will be available on the iPhone, iPad, and iPod Touch, as well as Playstation 3, X-Box 360, and select Blu-Ray players and internet-enabled TVs.  Subscribers can view entire seasons of a show, or watch the latest episode the day after it airs.

Advertises will want to keep an eye on Hulu’s new offering, which may complement rather than compete with Netflix. In fact, if a user subscribes to both, that user may be even more likely to ‘cut the cord’ and drop their cable subscription altogether.  Although currently those without cable make up a small percentage of Americans, the group is growing.  According to a recent study by MediaPost, over 1/3 of American adults have watched a full length television show online on a monthly basis.

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Microsoft’s Xbox is proving it can be a robust enough platform to potentially grow into a more generalized entertainment center. The Xbox 360 functions not only as a gaming system, but also delivers streaming TV, movies and music along with Facebook and Twitter integration. This could certainly appeal to the entire household as well as a younger generation of consumers. Check out my conversation with Senior Media Manager, Mike Della Porta on whether Xbox will be able to blur the lines between media enough to replace your cable box?