B2B and B2C marketers have both been using social media as an advertising tool. A recent survey done by E-marketer took a look at how the two categories use social media differently. Each has their own objectives that drive those differences.

Because the sales cycle of a B2B product is longer than a B2C product it makes sense that they are utilizing tactics that will help build leads and CRM. Social media tactics that are working for them include blogging, participating in third-party sites, and monitoring company mentions. Several of these tactics are helpful when trying to engage or stay in front of the audience over a long period of time.

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