The emergence of social media has changed the face of marketing; it’s no longer about the push, it’s about the relationship.  And social platforms such as Facebook and Twitter provide the perfect platform for these conversations to take place.  Companies are competing for the limited attention of consumers today and Ford figured out the right way to do it with their launch of the 2011 Explorer.

The “old’ way was out; revealing the redesigned 2011 Explorer model at the Detroit Auto Show with the hopes of broadcast coverage or a small photo and write up to compete against the gaggle of other new designs wasn’t going to do it for Ford this year.  Tapping into a medium where they knew would grab attention, Ford utilized Facebook in the way it was meant: to give users a unique experience that would be customizable.  To allow for interactive, multimedia tours, videos, text and images on the Explorer’s Facebook page; for the experience to be unique but feel “real” to each user.

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