Earlier this year, I, along with every other American household, received the 2010 US Census Survey in the mail. I was excited to complete it since I use research daily in my work – much of this derived from census data.  Marketers may not realize how much of what they do may be based on census data.

Here are a few ways the Census is used by marketers:

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It’s one of the simplest, yet often most overlooked concepts – devoting focus to fundamentals.  In the case of social/conversational media and marketing, we notice this oversight to be even more prevalent.  It’s understandable… with all the buzz, hype and excitement surrounding the social space today.   Brands and advertisers are rushing to have a presence on a popular platform, but aren’t taking the time to sit down and review the #1 key beforehand – objectives.

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