As marketers in the social media world, we often hear how we don’t know what “the next Facebook” will be.  The funny thing is, we say this phrase like it is a certainty.  We have become used to seeing social networks or platforms pop up and be successful – only to dwindle and be replaced by a stronger social superpower.  Myspace has turned from the social network giant to a niche entertainment portal in a short amount of time.  With all of the technology and talent out there today, it’s natural for us to assume massive sites like Facebook and Twitter will follow in the Newscorp property’s footsteps.  In presentations we all deliver and hear, we find ourselves reverting back to the idea that Facebook is on top today, but something else will clearly pop up in a year or two to take its place.  After reading the immense amount of news over the past year or so, I’m ready to refute that statement.

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