The News Consumption Shift
Author: Gavin ThomasMonday, March 1st, 2010 at 11:52 amConversational, DigitalEarlier today, Mashable.com posted a stats-heavy article regarding news consumption by Americans based on findings from a recent Pew Internet research study. The numbers from this article back up claims and predictions from analysts saying the internet is still becoming more of a player in the news consumption game. While still trailing television consumption (78% of those polled), primary online news consumption came it at 61% – well above that of radio and newspaper. I actually found 61% to seem a bit low for the nature of this report.