A recent study by Nielsen suggests that place-based video screens have the potential to deliver more impressions than primetime network television. Research showed that a spot running on the top ten out-of-home video networks (screens positioned in gas stations, gyms, grocery stores, doctor’s offices, restaurants, bars and movie theatres) delivers more impressions than a spot running in every one of the top 20 programs on network primetime.

Buying a large showing of impressions on out-of-home video is challenging because it requires dealing directly with a large number of smaller vendors. However, companies like SeeSaw Networks are now making it easier for advertisers to make placements over a wide array of networks. This is similar to online ad networks where advertisers can buy multiple websites through a single source.

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There has been much debate recently about the fate and future success of the Conan O’Brien Show. After the news of TBS beating out FOX network to land Conan, comes speculation of how well the show will perform in its new home at the 11 o’clock hour.

Capitalizing on their already successful prime-time, TBS has begun to re-vamp their late-night line-up since signing the high-profile deal with O’Brien. Typically, known for running repeats of network comedy shows, such as The Office, Family Guy and Seinfeld, TBS is shifting focus to late-night with hopes that Conan will be their golden gem. With the high viewership of Family Guy leading into Conan followed by the George Lopez Show which already has a strong young Hispanic following; The O’Brien show is being set-up for success.

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Earlier today, Mashable.com posted a stats-heavy article regarding news consumption by Americans based on findings from a recent Pew Internet research study.  The numbers from this article back up claims and predictions from analysts saying the internet is still becoming more of a player in the news consumption game.  While still trailing television consumption (78% of those polled), primary online news consumption came it at 61% – well above that of radio and newspaper.  I actually found 61% to seem a bit low for the nature of this report.

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A recent Synovate survey found 71% of Americans think there are too many commercials on television. At least 44% say they skip ads by changing the channel or fast forwarding through commercials. However, 52% of respondents noted they would be willing to sit through commercials if they were paid or compensated with a discount to their cable bill. The study may suggest that viewers no longer make the connection that their favorite program is made possible mainly because of the commercials.

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